Sustainability

At the JR East Group, we position sustainability as a key policy of Group management as we pursue business activities aimed at realizing the Group philosophy of providing enriched lifestyles for all people.By implementing our initiatives to address Material issues through these business activities, we aim to create new lifestyle transformation (LX) value and deliver “security” and “excitement” to generate social and economic values.The profits we earn from our business activities not only provide returns for our stakeholders but are also deployed to drive the further growth of the Group. Through this cycle of creation and growth, we aim to be a highly aspirational corporate group that pursues business management that is “good for all.”