Creating a Vibrant Society
To enrich the lifestyles of all people, we will provide convenient, comfortable, and high-quality services and work together with local communities to create vibrant and attractive towns that are integrated with railways.
Basic Concept
Creating a vibrant society, even in the face of a declining population, is the mission of the JR East Group, which provides regional mobility and
operates businesses with close ties to local communities. In rural areas, we will increase the number of visitors and revitalize regional economies
through companionable regional revitalization using the Group network. In cities, we will promote the creation of comfortable cities filled with new
appeal by linking various services offered by the Group and transforming Suica into a lifestyle device.
Moreover, in order to realize an inclusive society where everyone can live comfortably, we will promote barrier-free access from both tangible
and intangible perspectives in order to strengthen the prosperity of local communities and deepen trust from local citizens.
Regional Revitalization
Goals
- Growth in the number of people engaging with eastern Japan
- Promotion of regional economic revitalization
- One-stop provision of various high-value-added services, realization of seamless,stress-free travel
Policy
We will promote co-creation with local communities to expand the number of people engaging with eastern Japan and revitalize regional economies.
KPIs
You can swipe horizontally.
| KPIs (Targets for FY2032.3) | 2025.3 | |
|---|---|---|
| Collaborative initiatives with local communities to increase tourism and revitalize regions | 270 in total |
62 in total |
| Number of mobile Suica issued | 70 million |
34.22 million |
Comfortable Cities
Goals
- One-stop provision of various high-value-added services, realization of seamless,stress-free travel
- Creation of diversely appealing towns with consideration for the environment,disaster prevention, and communities
Policy
We will promote the creation of comfortable cities filled with appeal by linking various services offered by the Group and transforming Suica into a device that enriches people’s lives.
KPIs
You can swipe horizontally.
| KPIs (Targets for FY2032.3) | 2025.3 | |
|---|---|---|
| Number of mobile Suica issued | 70 million |
34.22 million |
| Sustainable community development (initiatives that contribute to carbon neutrality, resource recycling, and biodiversity) | 15 in total |
- |
| Creating connections with local communities (emergency drills, and initiatives hosted, sponsored, or performed in cooperation with the Company or area management organizations) | 10 per year |
5 per year |
| Implementation of smart cities(initiatives utilizing data and cutting-edge technology) | 10 in total |
- |
Inclusive Society
Goals
- Development of hospitality-minded employees
- Improvement in service quality through dialogues with people with disabilities
- Promotion of understanding of an inclusive society through parasports experience and support activities
Policy
- We aim to co-create with all players, including local communities, stakeholders, and companies, to realize a symbiotic society where everyone can live comfortably.
KPIs
You can swipe horizontally.
| KPIs (Targets for FY2032.3) | 2025.3 | |
|---|---|---|
| Rate of obtaining “Care-Fitter” Certifications | 100% |
51.8% |
| Number of exchanges involving people with disabilities | 5 or more per organization/ |
Group total of 137 |
| Number of employees who have participated in parasports events | 24,000 or more in total |
3,000 in total |
