Creating a Vibrant Society
To realize enriched lifestyles for all people, we will provide convenient, comfortable, and high-quality services and work in collaboration with local communities to create vibrant and attractive towns that are integrated with railways.
Basic Concept
Creating a vibrant society, even in the face of a declining population, is the mission of the JR East Group, which provides regional mobility and operates businesses with close ties to local communities.
In rural areas, we will increase the number of visitors and revitalize regional economies through companionable regional revitalization using the Group network.
In cities, we will promote the creation of comfortable cities filled with new appeal by linking various services offered by the Group.
Moreover, in order to realize an inclusive society where everyone can live comfortably, we will promote barrier-free access from both tangible and intangible perspectives in order to strengthen the
prosperity of local communities and deepen trust from local citizens.
Specific initiatives
Regional Revitalization
Goals
- Growth in the number of people engaging with eastern Japan
- Promotion of regional economic revitalization
Policy
We will promote co-creation with local communities to expand the number of people engaging with eastern Japan and revitalize regional economies.
KPIs
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| KPIs (Targets for FY2032.3) | FY2026.3 Results | |
|---|---|---|
| Collaborative initiatives with local communities to increase tourism and revitalize regions | 270 in total |
96 in total |
Comfortable Cities
Goals
- Creation of diversely appealing towns with consideration for the environment, disaster prevention, and communities
Policy
To realize enriched lifestyles, we will link various services offered by the Group to create comfortable cities filled with appeal.
KPIs
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| KPIs (Targets for FY2032.3) | FY2026.3 Results | |
|---|---|---|
| Creating connections with local communities (emergency drills, and initiatives hosted, sponsored, or performed in cooperation with the Company or area management organizations) | 10 per year |
17 per year |
Inclusive Society
Goals
- Development of hospitality-minded employees
- Promotion of understanding of an inclusive society through parasports experience and support activities
Policy
- We aim to create an inclusive society where everyone can live comfortably by co-creating with a variety of parties, including local communities, stakeholders, and companies.
KPIs
You can swipe horizontally.
| KPIs (Targets for FY2032.3) | FY2026.3 Results | |
|---|---|---|
| Rate of obtaining “Care-Fitter” Certifications | 100% |
57.7% |
| Number of employees who have participated in parasports events | 24,000 or more in total |
Approx. 6,200 in total |
