Value Creation Model

グループ経営ビジョン
「勇翔2034」を実現する
価値創造モデル

JR東日本グループは、モビリティと生活ソリューションそれぞれが強みと資本を活かして、成長のための5つのエンジンにより成長戦略を着実に実行します。
二軸経営によるシナジーを発揮し、マテリアリティの解決に取り組むとともに、新たなマーケットを生み出します。
ライフスタイル・トランスフォーメーション（LX）という新たな価値を創造することで、「安心」と「感動」をステークホルダーにお届けし、社会的価値と経済的価値を生み出します。
生み出した利益はステークホルダーに還元するとともに、当社グループのさらなる成長に振り向けます。
これらの価値創造を通じて、グループ理念であるすべての人の心豊かな生活の実現をめざします。

グループ理念

JR東日本グループは、全社員で安心と感動を持続的に生み出し、
ステークホルダーの信頼に応え、すべての人の心豊かな生活を実現します。

関連リンク

マテリアリティ（重要課題）

成長のための5つのエンジン

The JR East Group broadly develops businesses of mobility and lifestyle solutions, leveraging capital and strengths built on the trust of customers and local communities. By strengthening each business according to strategy, deepening integration and collaboration across the Group's operations, and continuously challenging new areas, we build collective strength and create new values. Through these value-creation activities, we aim to realize enriched lifestyles for all people, while addressing social issues and achieving sustainable growth.

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Input (Capital)

  • Human Capital

    • Employees who prioritize safety, earn trust, and create new value
    • Mechanisms to enhance employees' abilities through systematic training programs
    • Approaches to encourage idea generation among employees
    Group Employees

    Approx. 70,000​

    ​
    Training hours per employee

    Approx. 33 hours/year

    New Business Creation Program
    "ON1000" applications

    502 applications/year

    (Businesses approved for launch: 13 total)

  • Social and Relationship Capital

    • Customer touchpoints and customer base
    • Strong, long-standing relationships and partnerships with local communities and municipalities, cultivated through initiatives in tourism flow creation, urban development, and personnel exchange
    • New Business
    Suica cards issued

    103.11​​million

    JR East startup
    program total applications

    1,507 applications

  • Intellectual Capital

    • Technical capabilities and operational expertise supporting railway safety
    • Intellectual property contributing to new value creation
    R&D and IT investments

    79.9 billion yen/year

    Number of patents, utility models, designs, and trademarks held

    1,602cases

  • Manufactured Capital

    • Tangible fixed assets owned and bases for a wide range of businesses
    Stations (including BRT)

    1,681stations

    Hotels

    10,305rooms

    Shopping Centers

    169locations

    Office Leasable Area

    568,000m2

  • Natural Capital

    • Diverse energy sources and efficient utilization
    • Tourism resources from the rich nature of the East Japan area
    Energy consumption in railway operations

    19.2 billion MJ/year

    Railway forest area

    Approx. 3,900 ha

  • Financial Capital

    • Medium- to long-term capital investments and the robust financial foundation that supports them
    Equity Ratio

    27.8％

    Credit Ratings

    Domestic Bonds AA+ Foreign BondsA+

    Capital Investment Amount

    713.7billion yen/year

Materiality

Strengthening Business Foundation

Providing Safe and Reliable Infrastructure for Society

Safety is the top management priority, and we provide safe and reliable social infrastructure.

Risks and Opportunities

  • Incidents and accidents pose significant risks to management.
  • Safety brings and enhances trust, which forms the foundation for all business.
Enhancing Future Corporate Value

For a Vibrant Society

We provide convenient, comfortable, and high-quality services inclusive of all people. We collaborate with communities to create vibrant towns.

Risks and Opportunities

  • Considering risks such as population decline, we work with communities to increase usage through expanding connected populations.
  • By promoting understanding of a diverse and fair society, enhancing accessibility, and addressing convenience and contactless needs, we aim to increase usage and create vibrant communities.
Enhancing Future Corporate Value

For a Rich Global Environment

With climate change in mind, we pursue carbon neutrality and stable energy supply. We also lead initiatives aimed at achieving a resource-circulating society and biodiversity.

Risks and Opportunities

  • Considering the risks climate change poses to railway operations and business, we aim to reduce energy consumption and secure a stable energy supply to enhance environmental competitiveness and remain a chosen service.
Enhancing Future Corporate Value

New Technologies and Services for Society (Innovation)

We actively pursue new technologies and DX across all businesses, challenging existing business frameworks to create innovative services and implement them in society at an early stage.

Risks and Opportunities

  • These solutions improve disaster and accident response capabilities and promote labor saving and efficiency.
  • Across all businesses, we enhance services and add value while securing revenue and maintaining employment through business creation.
Strengthening Business Foundation

To Ensure All Group Employees Thrive
(Engagement)

We aim to create a company where each Group employee can embrace diversity, work with a sense of fulfillment, and maximize their potential.

Risks and Opportunities

  • Secure personnel with diverse perspectives and flexible thinking.
  • Enhance productivity through fundamental business reform by promoting integration and collaboration, fostering innovation through new idea generation, and advancing work practices.
Strengthening Business Foundation

Strengthening Trust in Management

We establish a governance system resilient to change to promote new challenges, respect human rights, and conduct trusted corporate management.

Risks and Opportunities

  • We will transform the company into one where each employee is engaged in management and, from the bottom up, contributes to people-centered value creation.
  • We distribute the added value we create to a wide range of stakeholders, thereby enhancing corporate value.
  • We establish an effective management system and cultivate a corporate culture that supports and enhances trust.
Sustainability TOP

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