Retail & Services

Retail Business

Policy
We will expand our existing businesses by refining and renewing existing business formats at stations, which are the Group’s greatest management resource. At the same time, we will use our knowledge and brand cultivated at ekinaka to open stores outside the Group, expand wholesale, and further increase revenues. By leveraging JRE MALL and Multi-Ecube lockers as digital functions to expand the living sphere covered by Suica, we will increase customer contact points, provide information tailored to potential customer needs, and improve the value of customer experience by integrating the real and digital worlds, evolving from “stations where people gather” to “stations where people connect.”

Strategies

  • Opening Stores Outside the Group and Expanding Wholesale Business

    Leveraging the product appeal and operational capabilities honed at ekinaka, we will accelerate NewDays store openings at transportation hubs operated by other railway companies. We will leverage KINOKUNIYA’s brand and product appeal to expand the wholesale business of private brand products.

  • Improving Customer Experience Value by Integrating Real and Digital Worlds

    We aim to increase revenues by expanding the use of the smart Multi-Ecube lockers outside the Tokyo metropolitan area and by introducing dynamic pricing for locker fees. In addition, JRE MALL will be used as a digital function to expand the living sphere covered by Suica, and we will implement measures that integrate real-world features, such as by providing a seamless purchasing experience through revamped mobile ordering.

Promoting Business through the Resolution of Social Issues

  • By commercializing the freight transportation service "Hako-byun", we will launch large-scale regular services with the aim of achieving annual revenues of ¥10.0 billion in the future. By introducing dedicated traincars, we will meet needs such as speed and punctuality while also contributing to the resolution of labor shortages in the logistics industry and a reduction in CO2 emissions.​We aim to revitalize regional areas by integrating station facilities and shops at regional stations to develop hubs that disseminate local information.

  • Interior view of a dedicated train car for freight transportation
    Multi-Ecube locker website

Advertising and Publishing Business

Policy
We will work to rebuild our business model and promote collaboration and fusion in both the real and virtual realms in order to maximize the value of all media within the Group. Based on trust in safety, we will strive to increase external cash inflows and enhance lifetime value, thereby achieving sustainable growth, by improving and linking a variety of digital data within the Group, abundant client resources, and the creativity and mobility of employees.

Strategies

  • Rebuilding the Business Model

    We will further refine measures such as installing large signage in station spaces and capturing passenger attention more effectively on trains. By using the advertising sales system MASTRUM and data-driven targeted distribution, and expanding to media within cities and in outside areas, we aim to develop into a business that attracts international attention.

  • Innovative Use of Digital Data and Creation of Lifetime Value

    We will provide solutions by addressing challenges faced by clients and local communities, while also making the most of content such as entertainment, anime, and food to develop new businesses, such as introducing blockchain and support advertising.

Overseas Business

Policy
We view the growth phases of city railways developing mainly in Asia as business opportunities, and promote establishing a transit-oriented development (J-TOD)* business model that transforms stations from simple transportation hubs into “platforms for daily life.” Through overseas business, we will generate revenue by leveraging stations as platforms for the flow of people and business creation between Japan and overseas.
  • *JR East Transit-Oriented Development, railway network-based town development leveraging the strengths of the JR East Group

Strategies

  • Building a Real Estate and Commercial Model Centered on Stations

    We will expand the commercial business around stations, including ekinaka (inside of stations), station buildings, and smart vending machines, to improve profitability. We will also participate in projects developing station buildings and the real estate around stations in Southeast Asia and South Asia, building a business foundation rooted in the local community.

  • Expanding Overseas Customer Contact Points and Attracting Visitors to and from Japan

    We will improve customer attraction and profitability in the hotel and fitness businesses growing in Taiwan. We will position our overseas business bases as hubs for disseminating information about Japan, attracting visitors to Japan and creating new business opportunities.