Real Estate & Hotels

Real Estate Ownership and Utilization Business

Policy

We will promote the large-scale development, Tokyo Metropolis Project, which aims to maximize the value of the metropolitan area. TAKANAWA GATEWAY CITY, one of the largest new complexes in central Tokyo that is directly connected to Takanawa Gateway Station, will continue to create innovation and culture for enriching lives for the next 100 years. We will expand our profitability by developing businesses that lead the industry and area through cutting-edge software, services, and innovation.

• Developing Services to Accommodate Changing and Diversifying Customers

  Taking changes in customers into account, the shopping center flagship stores will pursue new value creation and floor layouts, such as by creating trends, launching overseas brands in Japan for the first time, and concentrating clinics. At shopping centers along railway lines, we will develop highly unique businesses that leverage the features of areas along railway lines, such as events in collaboration with regional businesses and local e-commerce.

• Expanding the Hotel Network and Strengthening Profitability

  With the opening of HOTEL METROPOLITAN OIMACHI TRACKS TOKYO, we will further expand and enhance our network, strengthen yield management, and increase revenues. In addition, we will continue to approach OTAs^* and overseas agencies to increase inbound revenues.

  • *OTA: Online Travel Agency. A travel agency that does not have a physical store and only performs transactions online

In addition to direct connections to stations, adjacent prime locations and high-spec building functions, we aim to help companies solve their problems through collaboration with JR Group companies, such as integrating digital and real estate using Suica, supporting workstyle reforms using the shared office service STATION WORK, and holding events to increase office worker engagement, etc.

In regional areas, we will promote integrated development of station facilities and stores and create travel destinations to attract new visitors by promoting the unique allure of each region.

Real Estate Rotation Business

Policy

In order to promote business growth across the entire segment in conjunction with the Real Estate Ownership and Utilization Business, we will accelerate the Real Estate Rotation Business by utilizing the Group’s assets, and promote wider urban development centered around stations. We also aim to create value (lifestyle development) by leveraging the collective strength of the Group, such as developing services in regional areas and expanding the Suica economic zone.

• Promoting Development and Sale of Company-owned Land

  • We will promote the development and sale of company-owned land in income-making real estate sales. We will also accelerate the for-sale homes business through joint ventures with external developers and independent development. In addition, we will leverage our strengths to improve asset value in areas such as the Greater Shinagawa Area and promote the development of new assets such as logistics facilities.

  • 

• Acquiring and Increasing the Value of Real Estate

  We will accelerate the acquisition, value addition, and sale of real estate in cities at JREast Real Estate Co., Ltd. (established in July 2024) and more quickly expand our business areas.

  

  • Establishment of JR EAST Real Estate Co., Ltd.

Real Estate Management Business

Policy

We will promote sales to and investments in funds and increase the amount of assets managed by our real estate fund business in order to grow asset management fees, which are the core of the business. Furthermore, to maximize value across the entire segment, we will aim to strengthen our competitive edge in the property management business.

• Expansion of the Real Estate Fund Business

  We will expand our fund products to meet diverse needs and enhance the scale of asset management in order to increase asset management fee revenues. We will also strengthen the competitiveness of the property management business, including through collaboration with companies outside the Group, and develop new, attractive products.

• Leveraging the Group’s Collective Strength

  We will attract new investors through fundraising capabilities that leverage the Group’s collective strength, and promote the development of unique services through collaboration with Mobility services and Suica.