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Mobile Suica

Suica and Finance Business

Policy
The JR East Group will expand the transportation services covered by Suica through collaborations with various transportation operators and an increase in the regions where Suica is usable. At the same time, we will improve the functionality of Suica as a means of payment by promoting a shift from Suica cards to Mobile Suica and introducing code payments, and we will utilize the authentication function of Suica to increase the variety of situations in which it is used. In these ways, the Group will make Suica a shared infrastructure and expand its payment and finance businesses. Through these efforts and by further utilizing collected data, we will transform Suica from a device for mobility and payments into a device for lifestyle that can be used in various aspects of our customers’ lives, thereby improving the lifetime value of the entire Group.

Strategy

  • Making Suica a shared infrastructure

    • We will expand the functions of “Welcome Suica Mobile,” such as linking it with “JR-EAST Train Reservation,” and increase the number of businesses that have introduced the regional collaboration IC card system. In addition, we will improve CX for digital services through the introduction of JRE ID.

  • Expanding the Suica System to Become a Device for Lifestyle

    We will continue preparations to realize new payment services (by autumn 2026), including code payment functions with a charge limit of over ¥20,000, value transfer functions, and regionally limited value. We will also promote the development of a central server to realize the development of services that span Mobility and Lifestyle Solutions.

Expanding the Customer Base and Utilizing Cross-sectional Data

We will utilize data collected through digital services to expand the customer bases of ViewCard and JRE BANK and increase Group revenues. In addition, we will work to enhance customer analysis and create new services, while thoroughly managing system risks.

  • *JRE BANK is a service in which Viewcard Co., Ltd. acts as an intermediary for the conclusion of various contracts as a bank agent with Rakuten Bank, Ltd. as its affiliated bank.

Overseas Railway Business

*This has been integrated into Global Business within the Other segment from FY2026 onward.

  • Policy
    We are working on securing new projects in countries such as Singapore, Philippines, and Australia, as well as supporting the advancement of the India high-speed rail project promoted by both the Japanese and Indian governments. By leveraging synergies between the dual axes of Mobility and Lifestyle Solutions, we aim to realize lifestyle transformation (LX) in the ever-growing global market by becoming a leading group of global railway operators which involved in railway operations across multiple countries and consulting firms.
  • Training Program in Japan for National High Speed Rail Corporation Limietd(India)

Strategy

Striving to Become Leading Global Railway Operator and Consulting Group

  • We aim to be a comprehensive consulting group for overseas cities and railway, development to support all phases of railway projects, from conceptual planning including urban planning to Operation and Maintenance, and Global Railway Operator participating from the Engineering, Procurement, and Construction (EPC) phase and leveraging the Group’s strengths in Operation and Maintenance (O&M)*1 
    We will take on new projects (such as JR East-Transit Oriented Development (J-TOD *2), that demonstrate the synergies between Mobility and Lifestyle Solutions, and actively pursue M&A opportunities to swiftly transform our business portfolio in line with the above growth strategy.

    • *1Strengths in O&M: Providing high-value-added transportation services through disaster prevention technologies and experience gained from projects such as Thailand’s MRT Purple Line
    • *2JR East Transit-Oriented Development: Railway network-based town development leveraging the strengths of the JR East Group
  • Opening of Ho Chi Minh City Metro Line No.1

Energy Business

Policy
With renewable energy development becoming more difficult due to changes in the external environment, we are steadily promoting decarbonization through power purchase agreements (PPAs) and the acquisition of solar power plants developed by other companies. In addition, we entered into a business partnership with erex Co., Ltd. in December 2024 to promote the efficient introduction of renewable energy. Based on this, we will prioritize initiatives to achieve net zero CO2 emissions for the Group, and work to accumulate know-how and expand alliances in order to expand our business areas.

Strategy

Business Development that Responds to Rapid Changes in the External Environment

  • We will steadily promote renewable energy development and secure renewable energy sources through further acquisition of PPAs and assets (power plants). Furthermore, by collaborating with companies with know-how, we will expand into new business areas such as storage batteries while reducing risks.

  • Ikeda Solar Power Plant in Tochigi Prefecture
    Kawauchi-Onitaroyama Wind Farm in Fukushima Prefecture

Construction Business

Policy
We are promoting cost reduction and productivity improvements through digital transformation while also assessing the impact of rising construction costs. In addition, we have launched a project management and construction management (PM/CM) business* to address regional issues such as engineer shortages. We will utilize the technological capabilities of our construction business to contribute to the development of the Group, the revitalization of cities and local communities, and the strengthening of Japan’s international competitiveness.
  • *PM/CM business: A business in which a company with technical capabilities in planning, design, construction, operation, and management provides support to other business operators (clients).

Strategy

Steady Promotion of Projects and Improved Productivity

In the Tokyo metropolitan area, we will plan and promote the construction of the Haneda Airport Access Line (tentative name), the improvement of terminal stations, and the development of surrounding areas. In regional areas, we will plan and promote urban development and social infrastructure development centered around stations. We will promote digital transformation and technological development to further reduce costs, shorten construction periods, and improve operational efficiency.

Expanding Business Areas by Leveraging Technological Capabilities

  • By working with Group companies with track records in design, construction, and digital transformation, we will expand our business areas and increase external revenues, while also contributing to the resolution of regional issues, such as engineer shortages, through continued orders for the PM/CM business.

  • Haneda Airport Access Line (tentative name)