Others

Suica and Finance Business

Policy

In addition to improving Groupwide revenue by promoting the integrated use of JR East payment services, we will develop and prepare new services to improve lifestyle convenience and CX. We will bring shape to our discontinuous growth strategy to realize “To the Next Stage” 2034.

• Strengthening JR East Payment Services

  In autumn 2026, we will introduce a code payment service called “teppay.” We will expand our network of affiliate stores using teppay by leveraging touchpoints such as our regional headquarters and provide them with the payment service.

• Expanding Suica Infrastructure

  We will move forward with preparations for the start of Community Suica services in Gunma and Miyagi Prefectures in spring 2027, as well as for transitioning Suica SF and commuter passes to a cloud-based platform.

• Expanding Businesses Through Evolution of Data Marketing

  We will develop a new service under the JRE POINT program to promote cross-use between businesses, and work to improve customer loyalty through use of data.

• Bringing Shape to the Discontinuous Growth Strategy

  We will explore entry into new fields that contribute to Group growth.

Global Business

Policy

We will use our comprehensive capabilities in Mobility and Lifestyle Solutions to achieve global LX and expand the JR East Group’s economic zone.

• Taking on the Global Frontier

  Using a market-in approach, we will establish a revenue base by acquiring new projects in railway, commercial, and other business areas that address the needs of growing markets in each country, while steadily increasing revenue from our existing businesses. We will also aim to expand railway operation and maintenance projects in Southeast Asia and other regions, acquire commercial operating rights, and participate in commercial projects around stations.

• Strengthening Global Dual-Axis Management Based on Medium- To Long-Term Strategies

  Through the formulation of medium- to long-term strategies for our global businesses, we will strengthen our overseas business promotion framework based on the dual axes of Mobility and Lifestyle Solutions, and by adding initiatives and achievements in digital infrastructure, the environment, and energy, we will promote the development of fulfilling communities based on convenient public transportation (overseas J-TOD).

  

Energy Business

Policy

Aiming for decarbonized operations, we will develop and purchase renewable energy power plants and enter into PPAs ^*1. Moreover, we will review ways to secure power sources to reduce electricity costs, and procure low-cost power. Further, to enhance external revenues, we will ensure the stable operation of renewable energy power plants and engage in new businesses.

• Promoting Decarbonization (Strengthening Acquisition of Power from Other Companies)

  We will enter into PPAs with the Hachinohe Biomass Power Plant, where we are involved in management, and promote efforts to secure environmental value through PPAs with other renewable energy power plants

• Optimizing Power Costs (Reducing Costs)

  We will increase the supply of power from East Japan Railway Trading to the railway business as long as it is economically beneficial.

• Acquiring External Revenues

  We will increase sales revenue from renewable energy power plants and expand rooftop solar power generation and power supply for other companies.

• Expanding the Electricity Retail Business

  We will increase the supply of electricity to Group companies through the electricity retail business (East Japan Railway Trading).

Construction Business

Policy

To ensure the steady promotion of projects, we will collaborate with the relevant parties to implement every possible measure, including adapting plans. At the same time, through operational reforms we will aim for fundamental project productivity improvements and the expansion of external revenues.

• Promoting Projects and Strengthening Planning and Conceptualization Functions

  We will steadily promote projects, including the construction of the Haneda Airport Access Line (tentative name); improvement of terminal stations such as Shinagawa and Shibuya; urban development and social infrastructure development centered around stations in regional areas, while also aiming to strengthen our capabilities to plan and conceptualize projects, thereby enriching lifestyles of all people.

• Improving Productivity through the Promotion of DX

  We will work to improve productivity by promoting DX, including trials of BIM^*2 cycles from investigating and planning to maintenance and management.

In addition to addressing regional challenges through the PM/CM business^*3 and other projects, we will aim to increase external revenues through the rollout of KeYing, an e-learning package for safety education offered by JR East.