JR East Group Medium- to Long-term Business Growth Strategy “Beyond the Border”
To adapt to upcoming environmental changes over the next 10 years, the JR East Group is redesigning its multi-layered, real-world network built on mobility and lifestyle solutions to create new strengths by developing travel purposes (destinations) and strengthening points of contact with individual customers through digital transformation.
To realize enriched lifestyles for all people, we will leverage data collected via Suica to deliver added life value that goes beyond mere convenience and seamlessness, as well as create new markets to expand the JR East Group’s business reach.
End state to be realized over the next 10 years :
realize enriched lifestyles for all people through life value creation
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