the true charm of Japan Rediscover the Region Project

Discover Japan's true charm! Tour the provinces on a JR EAST PASS!

The JR EAST Group has started the Rediscover the Region Project. Partnering with local agencies and community members, the project unearths local products and showcases the traditional culture, local festivals and other tourist activities. It also creates new local attractions by organizing farmer's markets, promoting traditional arts and crafts, and developing processed food products. Are you ready to experience the true charm of Japan?

Introducing the Regions