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Transportation E-Money Payments Now Accepted at All Seven-Eleven Stores!
Introduction of  Kitaca  Suica  tolca  ICOCA  SUGOCA  PASMO  By Region from 3/18!
—"Touch to Buy and Win Campaign" to Mark the Launch of Transportation E-Money Services—

Seven & i Holdings Co., Ltd.
Hokkaido Railway Company
East Japan Railway Company
Central Japan Railway Company
West Japan Railway Company
Kyushu Railway Company
Keikyu Corporation

March 9, 2011

In association with Hokkaido Railway Company (JR Hokkaido), East Japan Railway Company (JR East), Central Japan Railway Company (JR Tokai), West Japan Railway Company (JR West), Kyushu Railway Company (JR Kyushu), and Keikyu Corporation (Keikyu), Seven-Eleven Japan Co., Ltd., a major subsidiary of Seven & i Holdings Co., Ltd., will start accepting payment and charge by using each regional transportation e-money service of regional railway companies. This service will be available from Friday, March 18th, 2011 at all of Seven-Eleven’s 13,232 stores (as of the end of February 2011).

To mark the introduction of these services, Seven-Eleven stores have launched a "Touch to Buy and Win Campaign" in which a total of 5,000 customers using these transportation services can win ceramic spoon & bowl sets and handkerchief sets featuring the mascots associated with each of the transportation IC cards, as well as other great prizes. The campaign runs from Friday, March 18th, through Thursday, April 14th. (See below for more details.)

In addition to the original Seven-Eleven e-money "nanako", Seven-Eleven stores already accept a variety of other e-money. Adding to this list the regional-based transportation e-money services that can also be used for railways throughout Japan is expected to further increase the e-money purchases at Seven-Eleven stores.

Each regional railway company will also benefit from the partnership by gaining access to the network of Seven-Eleven stores and customer base to offer further convenience to their customers who use their transportation e-money services.

"Kitaca" is a registered trademark of Hokkaido Railway Company.
"Suica" is a registered trademark of East Japan Railway Company.
"TOICA" is a registered trademark of Central Japan Railway Company.
"ICOCA" is a registered trademark of West Japan Railway Company.
"SUGOCA" is a registered trademark of Kyushu Railway Company.
"PASMO" is a registered trademark of PASMO Co., Ltd.
"nimoca" is a registered trademark of Nishi-Nippon Railroad Co., Ltd.
"Hayakaken" is a registered trademark of Fukuoka City Transportation Bureau.
“nanaco” is a registered trademark of Seven Card Service Co., Ltd.

Transportation E-Money Services at Seven-Eleven Stores – by Region

Railway Partner Seven-Eleven of the Object Areas/No. of Seven-Eleven Stores (as of end of Feb.) Accepted Transportation E-money (debit/credit)
JR Hokkaido Hokkaido
Total: Approx. 800 Shops
Kitaca, Suica
JR East Iwate, Yamagata, Miyagi, Fukushima, Tochigi, Ibaraki, Chiba, Saitama, Tokyo, Kanagawa, Gunma, Niigata, Nagano, Yamanashi (excludes certain Seven-Eleven stores in Tokyo and Kanagawa)
Total: Approx. 7,000 Shops
Suica, Kitaca, PASMO, TOICA, ICOCA, SUGOCA, nimoca, Hayakaken
Keikyu Certain Seven-Eleven stores in Tokyo and Kanagawa
Total: Approx. 300 Shops
PASMO, Suica
JR Tokai Shizuoka, Aichi, Gifu, Mie
Total: Approx. 1,200 Shops
JR West Toyama, Ishikawa, Fukui, Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, Shimane, Okayama, Hiroshima, Yamaguchi
Total: Approx. 2,400 Shops
JR Kyushu Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki
Total: Approx. 1,300 Shops
SUGOCA, Suica, TOICA, ICOCA nimoca, Hayakaken

Overview of Campaign to Mark Transportation E-Money Service

  1. Campaign name
    "Touch to Buy and Win Campaign"
  2. Campaign dates
    Friday, March 18 to Thursday, April 14, 2011
  3. Campaign details
    Customers making a purchase at any Seven-Eleven stores during the campaign dates using a transportation e-money service that they have registered by computer or cell phone on the Seven-Eleven campaign website will receive one chance to win prizes for every 1,000 yen spent.
    Go to the campaign website to register the transportation e-money serial number (the 17-digit combination of letters and numbers found on the back of the card or elsewhere).
    Cards eligible for the campaign are Kitaca, Suica, PASMO, TOICA, ICOCA, SUGOCA and Hayaken. "nimoca" cards are not eligible for the campaign.
  4. Prizes
    Prize A (500 customers)  >  Ceramic spoon and bowl set
    Prize B (500 customers)  >  Handkerchief set
    Double Chance (4,000 customers)  >  Book of 10 discount coupons for rice balls sold at Seven-Eleven stores.
    Prize A: Ceramic Spoon & Bowl Sets (illustration)
  Prize B: Handkerchief Set (illustration)
    Prize A:
    Ceramic Spoon & Bowl Sets (illustration)
      Prize B:
    Handkerchief Set (illustration)