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Three Major Stations in Tokyo Getting Renewals in "ekinaka" (Inside Ticket Gate Area) of Stations in March 2011

East Japan Railway Company
JR East Retail Net Co., Ltd.
September 7, 2010

The East Japan Railway Co., Ltd. (JR East) Group is renewing the "ekinaka" (within the ticket gate area of stations) commercial facilities at major Tokyo terminals as part of its Station Renaissance Program. The three areas — within the area on first floor at the Yaesu South Ticket Gate of Tokyo Station, within the area at the Park Ticket Gate of Ueno Station, and within the Central Ticket Gate area at Shinagawa Station — will open for business in March 2011.

1.

Purpose of General Renewal

  The JR East Group has been preparing to make the stations that customers use everyday more convenient and comfortable in our Station Renaissance Program.
At Tokyo Station we have been preparing "Tokyo Station City." As part of this, we are now renewing the passage connecting to the Keiyo Line platform within the ticket gate area of the first floor at the Yaesu South Ticket Gate. Named "KeiyoStreet," this passage’s theme is "a people-friendly, nature-friendly lifestyle."
We are renewing the Dila shopping malls, as well as surrounding shops, within the area at Ueno Station Park Ticket Gate and within the Central Ticket Gate area of Shinagawa Station to make the stations and surrounding areas more attractive in response to changes in the environment around the stations. The concept for this renewal at Ueno Station is "Co-existence and co-creation with the community" and at Shinagawa Station "Always a new discovery."
     
       

2.

Schedule of Openings

  Each of the "ekinaka" commercial facilities is scheduled to open in whole in March 2011, although some shops will open in advance as shown below.
     
  (1) Renewal within the area on the first floor at the Yaesu South Ticket Gate of Tokyo Station: November 2010
  (2) Renewal within the area at the Park Ticket Gate of Ueno Station:
December 2010
  (3) Renewal within the Central Ticket Gate area of Shinagawa Station: December 2010
     
     

3.

Operating Company

  Each of the "ekinaka" commercial facilities is being developed and will be operated by JR East Retail Net Co., Ltd. (President Makoto Natsume).
     
     

4.

Overview of Each Station’s Renewal

  (1) Renewal within the area on first floor at the Yaesu South Ticket Gate of Tokyo Station
     

 

<Overview of Renewal>
  • Location : Within the area on the first floor at the Yaesu South Ticket Gate of Tokyo Station (Marunouchi 1-chome, Chiyoda-ku, Tokyo)
  • Development area : approx. 2,400 m2
  • Shop area : approx. 1,400 m2
  • Number of shops : 27 (planned)
  • Types of shops : Japanese and Western confectioneries, side dish shop, sundry goods shop, restaurant, café, bakery, bookstore, convenience store, etc.
  • Expected sales : approx. 6.2 billion yen per year
   

[Area name: KeiyoStreet]

Since Tokyo Station is vast and finding one’s location is difficult, it was decided to name areas. As we named SouthCourt (opened in March) and NorthCourt (to be opened in December), we will name the area to be renewed as KeiyoStreet.
   
   

[Renewal Concept: Tokyo Green Style]

The facility will offer suggestions for people-friendly, nature-friendly lifestyles and provide information.
   
   

[Design Concept: Park Terrace Communication]

It will provide an urban oasis that feels like a relaxing time in a tree-filled park with sunlight streaming through.
   
   

[Businesses under development]

•  Understanding the importance of using things for a long time, the sundry goods shop will offer items that people will enjoy having in their lives.
•  At shops selling side dishes and Japanese and Western confections, the focus will be on using seasonal foods and on local production and consumption.
•  The mall will include a café, flower shop and bakery using vegetables as a key ingredient. That shop will use only high-quality vegetables and show customers new ways to enjoy vegetables.
•  The convenience store NEWDAYS and other shops directly operated by JR East Retail Net Co., Ltd. will promote new eco-friendly lifestyles.
•  We are renewing an adjoining station information center to offer all types of information in addition to the current information service, such as offering a "Green Walk Map" and announcing environment-related events.
   
   

Renewal of Tokyo Station KeiyoStreet shops

Renewal of Tokyo Station KeiyoStreet shops

Inner Zone (rendering)

Inner Zone (rendering)
  (2) Renewal within Park Ticket Gate of Ueno Station
     

 

<Overview of Renewal>
  • Location : Within the ticket gate on third floor at JR Ueno Station (Ueno 7-chome, Taito-ku, Tokyo)
  • Development area : approx. 10,500 m2
  • Shop area : approx. 4,800 m2
  • Number of shops : 78 (planned)
  • Types of shops : Side dish shop, Japanese and Western confectioneries, sundry goods shop, restaurant, bookstore, café, bakery, etc.
  • Expected sales : 13.8 billion yen per year
   

[Renewal Concept: With Harmony]

Ueno Station is where Bunkyo, an area where culture, history and nature exist in the form of art and history museums and a zoo, merges with the Shitamachi area, alive with the spirit of artisans since long ago. At this station we aim to co-exist and co-create with the community so that the woods, the station and the town work together as one.
   
   

[Design Concept: Artisan Promenade]

The area will provide a space where customers can be enriched by the nature of Ueno’s woods and the talent of artisans.
   
   

[Businesses under development]

•  The layout will encourage customers to wander out of the station to the town by offering "hot topic" products from Ueno and distributing an "Area Walking Map."
•  Food shops will offer a lineup of Japanese and Western confectioneries with an animal theme. There will also be highly original shops where customers can experience the affection and warmth of the people who prepare foods including quality side dishes.
•  There will be restaurants that are comfortable even for individual female customers to enjoy, offering special menu items made from the best ingredients and skill and items original to the “ekinaka” area.
•  A concierge will be stationed inside the café to exactly meet customer needs such as directions to surrounding facilities.
   
   

Renewal within Park Ticket Gate of Ueno Station

Renewal within Park Ticket Gate of Ueno Station

Inner Zone (rendering)

Inner Zone (rendering)
  (3) Renewal within Central Ticket Gate of Shinagawa Station
     

 

<Overview of Renewal>
  • Location : Within the Central Ticket Gate area at JR Shinagawa Station (Takanawa 3-chome, Minato-ku, Tokyo)
  • Development area : approx. 4,700 m2
  • Shop area : approx. 2,700 m2
  • Number of shops : 35 (planned)
  • Types of shops : restaurant, café, Japanese and Western confectioneries, side dish shop, bookstore, sundry goods shop, bakery, convenience store, etc.
  • Expected sales : 9.6 billion yen per year
   

[Renewal Concept: Smart Heartful Style]

The area will offer high-quality original products conveying the makers’ feelings and seasonal and timely menu items so customers can always find something new even if they use the area every day.
   
   

[Design Concept: Shinagawa Sunny Gardens]

The area will use sunlight and plants to create a bright and open "ekinaka" space where people can spend time comfortably.
   
   

[Businesses under development]

•  Shops selling Japanese and Western confectioneries and side dishes will prepare a number of limited-time products that evoke the change of seasons, using only quality ingredients and preparation techniques.
•  NEWDAYS will be a new type of convenience store incorporating a drug store with products conscious of health and beauty.
•  There will be a number of original and unique restaurants and cafés so that customers can choose the one that best meets their needs. These will include a restaurant that offers authentic foods served quickly and a café bar offering menu items suitable to each of five time periods in a day.
•  The sundries zone will suggest original products available nowhere else and products that combine function with good design.
   
   

Renewal within Central Ticket Gate of Shinagawa Station

Renewal within Central Ticket Gate of Shinagawa Station

Inner Zone (rendering)

Inner Zone (rendering)
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