Press Releases（Archive）
FY2012 - FY2003

Tachikawa Station is undergoing renewal as part of the JR East "Station Renaissance" plan for new station buildings in the 21st century. The first phase of the ecute Tachikawa project, a concurrent development, will open for business on October 5 (Friday).

1. Tachikawa Station Improvement

Attachment 1 [PDF/717KB]

2. ecute Tachikawa Phase I Opening for Business

(2)	Basic Concepts
	1. Store Concept: Customize for Yourself Attachment 2 [PDF/100KB]
	The core target is a distinctive Tachikawa group of men and women in their 30s who have grown up in affluent consumer lifestyles. Things and activities have been selected for this core target from the four perspectives of basics, individual quality, collections for the individual, and specialization. Scenarios for use will be suggested to customers so that they can make full use of ecute in ways that suit their own requirements. A broad range of merchandising will be deployed, from sweets and delicatessen items to sundries, apparel, and services, with locations geared to the specific siting inside and outside the ticket gates.
	2. Environmental Concept: My Habitat Attachment 3 [PDF/210KB]
	The natural-seeming My Habitat was chosen as the environmental concept in order to define the station area, with its large numbers of people passing through, as a cozy, comfortable space that has the feel of "a favorite place". The concept evokes the distinctive Tachikawa locality as well as the convenience of this space as a center of lifestyle activity.
	Spatial design producing a seasonal feel by means of plantings Plantings are being placed around the open atrium ceiling and in the rest areas inside the ticket gates to produce an organic-feeling space. A "symbol tree" will be placed at the main entrance to create a seasonal atmosphere. Natural materials used in interior finish for an environment with a sense of relaxation, familiarity, affectionate attachment, and the passage of time Ceilings in the concourse and retail areas employ wood to provide a feeling of relaxation. Since this is a natural material, it changes over time to reveal increased depth and gives a sense of the passage of time and of affectionate attachment. Three open atrium ceilings shared by the areas inside and outside the ticket gate The open atrium ceiling over the concourse produces an expansive feeling and creates a sense of unified space inside and outside the ticket gates. Dramatic lighting changes with the time of day Dramatic lighting installed around the open atrium ceiling creates morning, afternoon, and evening scenes for customers.

(3)	Lifestyle Support Functions Start in the Station Attachment 4 [PDF/141KB]
	1. Day-Care Center on a Station Model
	Although located directly above the station, the unique ecute environment also has a grassy garden area, and from it you can even watch the trains. The flower beds and vegetable beds in the garden will allow children contact with actual green growing things and soil. They can even experience picking vegetables they eat themselves. Indoor activities will fully be offered such as exercises, eurhythmics, and other programs with sophisticated requirements. This facility will be operated as the Poppins Nursery by Poppins Corporation, a leading company in the day-care service industry. A broad range of value-added services will be offered, including extended day-care and temporary day-care.
	2. Baby Lounges (Provisional Name)
	The facility is being planned by ecute in collaboration with Benesse Corporation, which is well-known for its "Tamago Club (Egg Club)" and "Hiyoko Club (Chick Club)", together known as "Tamahiyo". The layout was planned with reference to mothers' views. It will be an enjoyable space where the Tamahiyo characters appear, and the station will be a place where babies and mothers can have fun together.
	3. Phase II Opening for Business
	Phase II of the project will open for business in the spring of 2008. The Hotel Mets at the south exit and some of the ecute Tachikawa shops are slated to open their doors at that time. Direct access from the south ticket gate to the pedestrian deck will also become available then. Examples of Shops TIME@HOME (Time at Home) This is a new business by H. P. France, which produces and markets imported fashion accessories and apparel from all over the world. The line-up is highly selective yet conveys a sense of playfulness in everyday use. Products will include inner wear by an Argentine designer, sundries representing art in everyday life, denim for daily wear, and so on. Wonton Hao! This is a new in-station business by Ramla, which will try generating "Kamonka," meaning a fragrance so delicious it pulls people in through the gate. Superb wonton will be made from the original recipes of the dim sum master Wang Xiao-de from China. This wonton is smooth and flavorful going down yet light as a cloud, so customers can savor as much of it as they like. D & MOTELS STORE and D & COFFEE This is a new business of the D & DEPARTMENT PROJECT, which provides long-life design suggestions. Employing the design concept of the "professional cute design store," they offer product suggestions for "sundries with the essence of everyday life" designed to embody both stylishness and universality. There will also be a Café offering highly selective food products. Book Café (Shop Name Not Decided) Already known for his Bowery Kitchen, LOTUS, and more recently the Marunouchi House, the author of the Tokyo café boom, Uichi Yamamoto, is producing a conceptual zone inside the ticket gates. A mixture of the intellectual world of books and the seductive space of a café will create a new sensory bookstore. MILK TOP Fresh pasteurized milk and fresh cream delivered direct from Hokkaido together with condensed milk form the base for ice cream made with all natural ingredients to the most exacting standards. A popular store from nearby Kunitachi will make its appearance here.

‹Reference›

[Facts about Tachikawa Station]

‹History›

[What is "ecute"?]

This is the name of in-station commercial space developed and operated by JR East Station Retailing Co., Ltd. This comes under the promotion of a new business model that covers station environment planning, to include rail facilities, merchandising in commercial facilities, selection of clients and suppliers, salesroom management, marketing promotion, and so on, all offered in an integrated manner as a "station area development and retail business."
The name is a combination of five words: E is Eki (station), C is Center, U is Universal, T is Together, and E is for Enjoy. It thus creates an image of the station transformed into a place where people gather to enjoy themselves. Pronounced in Japanese, the nickname also connotes a place full of enjoyable things.

• ecute Omiya

  Location	:	630 Nishiki-cho, Omiya-ku, Saitama City, Saitama Prefecture
  Area under development	:	Approximately 2,300m²
  Total number of stores	:	69 shops
  Fiscal 2006 Sales (Actual)	:	Approximately 9.2 billion yen

• ecute Shinagawa

  Location	:	26-27 Takanawa 3-chome, Minato-ku, Tokyo
  Area under development	:	Approximately 1,600m²
  Total number of stores	:	46 shops
  Fiscal 2006 Sales (Actual)	:	Approximately 6.6 billion yen

• Development and Operating Company
  

  Trade name	:	JR East Station Retailing Co., Ltd.
  Address	:	7-9 Kita Aoyama 2-chome, Minato-ku, Tokyo
  President and CEO	:	Yumiko Kamata
  Capitalization	:	480 million yen (100% owned by East Japan Railway Company)
  Established		September 12, 2003