We want as many people as possible to visit the Tohoku region for sightseeing. More tourists will be a source of energy for more economic activity and jobs. Japan’s tourism industry accounts for a smaller percentage of total employment than in many other countries. That means there is considerable potential for adding jobs in this sector.

Furthermore, tourism requires a very small up-front investment, unlike the large outlays demanded for manufacturing and other activities. Substantial demand for tourism can be generated by using intangible assets like scenery, history, culture, and the festivals and daily lives of the local people. After the Great East Japan Earthquake, we have conducted a series of tourism campaigns along with regions and communities in Tohoku. The Aomori Destination Campaign was followed by the "Ikuze, Tohoku." Campaign to stimulate the flow of tourism traffic throughout Tohoku and contribute to the recovery of the region, the Iwate Destination Campaign from April to June 2012 and other promotions. The "Ikuze, Tohoku. 2012 Summer" Campaign is currently underway. This is not a one-time initiative. We will continue to increase tourism in Tohoku by cooperating with communities to uncover new tourism resources and conduct promotional activities.